Areas of Focus in Business Stationery Design

Letterhead of an established firm is certainly worth admiration for its appeal, elegance and quality. Despite being just a piece of paper, it tells a lot about the company, its professionalism and stature. To make sure that business stationery makes a strong mark, reputed designers focus on certain critical areas. Let’s gain insights on some of them to learn what should be considered while thinking about stationery design.

Quality of paper

Even a layman can tell the difference between a thick high quality paper and standard paper. Thus, there is no way a business can get away by using cheap paper for stationery. Established firms and even corporate world knows the importance of personalized stationery and especially quality of paper. Perhaps, that is why they don’t compromise at it. Though the detail may seem as a small one but it makes the very base of stationery design. Established firms offering stationery design Singapore consider paper quality as something that needs to be discussed in the very beginning.

Information inclusion

A reader should gain knowledge about the important details of the company through stationery. Thus, while assigning stationery designing work, a client needs to discuss what all needs to be included. Company name, physical address, phone number, email address, fax number and other crucial details needs to be highlighted. Stationery focusing just on visual appeal fails to leave a lasting impact and also doesn’t aid communication with clients. No stationery and creative brochure design company would disagree on this.

Font and color selection

There is no dearth of font for designers to choose from but when it comes to stationery usage, one has to be very careful. Choosing a wrong font can ruin brand communication and confuse the reader. Font has to be at peace with the company image and should accentuate it. Readability is also a factor that requires careful attention. If the font hinders the reader in gaining knowledge about the company, then, its purpose is defeated. Likewise, choosing color for the font is also very crucial. Using too many colors also looks odd.

Imagery usage

As compared to words, images are more communicative. Hence, using images in the stationery could be a wise choice. To make the most of the image on the stationery, the designer needs to determine its appropriateness. Image of company’s official building, logo or anything that signifies the firm can serve the purpose well. For business card design, Singapore based firms suggest that using a professional picture of yourself is also something worth considering. The word of caution for imagery usage is to stay away from clip art.

White space

Just like websites, white space also holds importance in stationery designing. Objective is to attract reader’s attention to certain elements and, thus, keeping plenty of white space is suggested. Clutter is certainly not something that impresses people.

These are the areas that stationery designers focus on to make sure that their clients communicate effectively. If stationery doesn’t impresses, then, perhaps, it is not doing what it is supposed to.

Ethan Design is a dynamic company that helps global brands in client and customer communication. It offers logo, Facebook cover and numerous other related designing services. It is also known for its team of 3D animation designers.

Color and Type Considerations When Designing Business Cards

With its small size and simplicity, business card attracts little attention, and perhaps, that is why businesses as well as marketers forget to pay much attention to it. But this doesn’t mean it is not worth consideration. Business card is a very powerful tool to leave a lasting impression as it goes on to occupy wallets and business address files. Color and type are two of the most frequently simple yet mistaken elements in business card designing. So, let’s get a better understanding of color and type while business cards designing; 

Colors

Colors are eye catchers and can make anything look beautiful. So, keeping in out of your business design is not going to benefit in any way. Colors can be used to achieve different objectives. Besides adding to the appeal of the card, they are also often used for emphasis. So, there is no plausible reason to not use such a powerful feature. 

Using colors 

Logo considerations- If you represent a company, then, business card should bear the logo of the organization in a clear manner. Others colors in the card can be inspired from the logo as well. From background elements to the type, logo can greatly help the designer in making color choices. Also, limiting the usage of colors to four is usually suggested. Seasoned design firms offering business card design Singapore also go with the same rule.

Color tone considerations- Getting the color tones right is very important. If the logo boasts bright colors, then, usage of other colors need to be made considering the same fact. Specialists also keep the business card color tone in alignment with other materials used for branding purposes. If business card design as well as color scheme are in harmony with the elements in your website, then, it is an additional advantage.

Type

It is through type that reader or cardholder will acquire information about you. So, ignore type at your own risk. With so many typeface and font, designer often get wrong, and also boring, with type. But if one keeps a positive approach, type can be the biggest impression maker.

Choosing font- There was no dearth of fonts and web has only added more to it. Hence, a designer has to be very wise at making the choice. Using too fancy or decorative for name and contact information gives away unprofessionalism. Readability also needs to be kept at the heart of choosing font. Be it business card design from London or stationery design Singapore, readability and alignment are given prime importance.

Font size- Size of the type is another important consideration. Text that is too small is real pain for the reader. Speaking from the angle of printing too, the same is not suggested. Besides that, mixing different font sizes is also not advisable.

Business card, as aforementioned, is a powerful way to market self or a service. It always pays to hire a business card and creative brochure design company for a design that promises professionalism and authority.

So, these were the color and type considerations for business card designing. 

Ethan Design is a company of graphic designers Singapore that helps businesses in branding through its Facebook cover and logo design services. It is known for its creativity as well as affordable packages.To Know more visit here http://www.ethandesign.com/ .
 

The Basics of Logo Design

Logos are nothing less than identity of the company. While making logos seems a simple task with the easy availability of Photoshop and other web tools, it certainly is not effortless if one takes into consideration the minute details. In the hurry to get started, startups don’t bother to get professional assistance for logo design. This leads to identity issues in the long run. Getting the basics right is very important and this is what logo experts do for their clients. Following are the points that they keep in mind;

Starting from scratch

A professional logo designer never starts a project directly on computer screen. The very first step is jotting down the ideas, requirements and starting to doodle. Flow of ideas is faster when one is working on paper. This stage is very crucial in case of logo designing and if a designer get this one right, implementation on computer is effortless. Celebrated logo designers also hold logo sketching in high esteem and there are strong reasons behind it.

Forget color

It is better to forget that a world of color exist when one is designing a logo. Client may use the logo in any form and if depriving the color elements takes away the charm of the logo, then, it is not worth it. So, after forgetting the gradient part, all the focus should be on the contours of the logo in the initial process. Your logo should be powerful with color as well in black & white. Professionals offering logo and brochure design services Singapore are particularly famous for following the rule.

Shape considerations

Some logos are very bold and reflect authority while others are more subtle and fun. Such strong identities are defined through the shape and aesthetics of the logo. One can use smooth edges and pointy corners to give entirely different personality to the logo. Decision on this is usually made during initial discussions with the designer and the same lead the design process. If you didn’t have any such discussion with your designer while getting the logo work done, perhaps it’s time to ask a designer specializing in logo and business card design Singapore for his opinion about your logo.

Font decisions

There is an army of fonts out there but this doesn’t mean logo designer can go ahead to use a variety of them if the logo is type based. Font has to be chosen very wisely as every font has a personality and feel. Amalgamation of two widely different fonts in a logo design would look very conflicting and would confuse the responses of a person. Hence, one has to use a font just the way a Graphic Designers Singapore does; subtly yet professionally.

Feedback

Feedback is as crucial as the design itself. Every person has a different way of looking at things and it is important to gather multiple feedbacks to make sure that the logo work is reflecting the desired message. Asking questions and exchanging ideas helps a lot.

So, these are basics of logo design that shouldn’t be forgotten at any cost if one wants to come up with a brand rather than just another logo.

Ethan Design is an affordable web design company Singapore that offers logo and Facebook cover design services to its global clients. It also has specialization in animation and brand communication on social media.