What Happens in Logo Designing?

A logo seems simple and people usually assume making them is an easy task. That is why businesses often haggle with designers on service charges when it comes to logo designing. But the fact is that logo designing is not as simple as it is assumed and involves processes that are demanding. Let’s underline the processes that Indian, American and even seasoned Singapore web design & development companies follow;

Stage 1- Design brief and questionnaire

A logo is an identity of a company, firm or organization. It is an icon through which products on offer will be identified. Hence, it is important for the logo to be recognizable, inspiring trust, admiration and loyalty. During this stage, designer comes to know about the client and the firm he is representing. This stage is critical because if the designer wouldn’t know what logo has to reflect, the message wouldn’t come across correctly. Questionnaires and sometimes even interviews are used to get to know client in a better way.

Stage 2- Research

A logo reflects what the company is all about and what it deals in along with asserting the image company wants to establish. This is not possible till designer comes to know about the company through his share of research. Of course company representative has told what they deal in but to delve further and bring out other critical elements, history and competitors are also required to be studied. Companies offering services of business logo design Singapore have a reputation for thorough research.

Stage 3- Reference and Conceptualization

By this stage, designer is aware of what the company is all about, its history, standing in the market and also its competitors. Now, it is time to know what type of logo design works are already there that are celebrated and similar to the brief given. Purpose of this step is only to get a rough idea of what is acceptable nowadays. Designer’s work however shouldn’t be highly inspired from the reference part. Once done with that, pick up the pencil and get down to work; once you get the design right on a sheet of paper, it would come effortlessly on computer.

Stage 4- Reflection and Revisions

Getting right with the very first draft is very difficult. Hence, it is important for the designers to take some time off from work and coming back to it later with fresh viewpoints. It might happen that designer will come across an altogether new idea and start experimenting with it. In the same way, revisions are important. Be it a company professional or freelance graphic designer Singapore, revisions deserve a place in design processes.

Stage 5- Presentation

This marks the last stage of logo design process. In this stage, designer submits his work to the client for approval. While shortlisted logo designs are final, presenting them in a manner that client understands meaning of every element also holds importance.

Support is also equally important part to enhance client’s satisfaction. From big designing firm in USA to freelance graphic designer Singapore, logo design process remains more or less the same.

Ethan Design is a multimedia designing company Singapore that helps global businesses with brand positioning through its design services. It also provides animation and business Facebook cover designing services.

4 Uncomplicated Design Tricks

Web designing is certainly not simple and requires a lot of technique and skill. While there are a number of designing elements that demand time and patience to master, some uncomplicated tricks could be used to include elements that could greatly enhance the appeal of the web platform. Consider the simple design tricks underlined below as additions that, if used effectively, can enhance the overall look of the website. So, here they are from a  multimedia designing company Singapore ;

Text Clubbing

While you may find it difficult to locate the term I have used, the practice is very much famous and you would surely recognize it. Text clubbing means bringing together words with different fonts and making the line widths equal. The words can come together to convey a single idea or different ones. The practice is quite celebrated amongst designers that dare to experiment for catching viewer’s attention. Font size of different words is often altered to attract readers’ attention towards a particular idea. A freelance web designer in Singapore would certainly be familiar with the practice as new designing talent is coming up from the city-state only.

Sticker Effect

No one needs to be design-master to pull off sticker effect. With thick white strokes around an element, one can give a sticker feel to it and also make it distinct. One can also employ the shadow feature to enhance the overall feel. In case of image or graphic elements, the effect can be easily made by using Photoshop. However, text might ask for a little manual work in the negative areas.

Dashed lines

Dashed lines are widely being used in different ways to increase the visual appeal of the website. In additional to segregating text elements, it brings a classical feel to the design. It can be used for underlining, vertical segregation and even creating rectangular frames. Such lines can be easily created by using properties of Illustrator or even through CSS. The result is simple yet engaging.

Use of Images in Text

Sometimes, clients wish to reflect the creativity of the organization through a web platform. In such cases, just simple text can seem boring and would certainly invite revisions. Hence, it is better to include something that makes the text appealing. Merging images with text if it is brief is a great idea and very simple to execute. Photoshop offers simple steps to accomplish the same and once it is done, there is every chance visitors being impressed. It can also be used for headlines.

Headline Banners

Headline banners are cool and a rage at present among web designers. Besides highlighting critical points, headlines look very appealing on banners. Speaking of designing part, designing banners is a simple process which could be mastered without breaking a sweat, including the 3d effects. Work of any freelance graphic designer Singapore can be gone through to come across captivating banner usages.

Not only are the above underlined tips easy to implement, they can also enhance the overall appearance of the website. So, these were the points that can help you in designing like any pro freelance graphic designer Singapore.

Ethan Design is a company composed of creative designers and offers services in animation, social media, cover and logo design. Clients often come across Ethan Design by making searches related to ‘business logo design Singapore’.