The Basics of Logo Design

Logos are nothing less than identity of the company. While making logos seems a simple task with the easy availability of Photoshop and other web tools, it certainly is not effortless if one takes into consideration the minute details. In the hurry to get started, startups don’t bother to get professional assistance for logo design. This leads to identity issues in the long run. Getting the basics right is very important and this is what logo experts do for their clients. Following are the points that they keep in mind;

Starting from scratch

A professional logo designer never starts a project directly on computer screen. The very first step is jotting down the ideas, requirements and starting to doodle. Flow of ideas is faster when one is working on paper. This stage is very crucial in case of logo designing and if a designer get this one right, implementation on computer is effortless. Celebrated logo designers also hold logo sketching in high esteem and there are strong reasons behind it.

Forget color

It is better to forget that a world of color exist when one is designing a logo. Client may use the logo in any form and if depriving the color elements takes away the charm of the logo, then, it is not worth it. So, after forgetting the gradient part, all the focus should be on the contours of the logo in the initial process. Your logo should be powerful with color as well in black & white. Professionals offering logo and brochure design services Singapore are particularly famous for following the rule.

Shape considerations

Some logos are very bold and reflect authority while others are more subtle and fun. Such strong identities are defined through the shape and aesthetics of the logo. One can use smooth edges and pointy corners to give entirely different personality to the logo. Decision on this is usually made during initial discussions with the designer and the same lead the design process. If you didn’t have any such discussion with your designer while getting the logo work done, perhaps it’s time to ask a designer specializing in logo and business card design Singapore for his opinion about your logo.

Font decisions

There is an army of fonts out there but this doesn’t mean logo designer can go ahead to use a variety of them if the logo is type based. Font has to be chosen very wisely as every font has a personality and feel. Amalgamation of two widely different fonts in a logo design would look very conflicting and would confuse the responses of a person. Hence, one has to use a font just the way a Graphic Designers Singapore does; subtly yet professionally.

Feedback

Feedback is as crucial as the design itself. Every person has a different way of looking at things and it is important to gather multiple feedbacks to make sure that the logo work is reflecting the desired message. Asking questions and exchanging ideas helps a lot.

So, these are basics of logo design that shouldn’t be forgotten at any cost if one wants to come up with a brand rather than just another logo.

Ethan Design is an affordable web design company Singapore that offers logo and Facebook cover design services to its global clients. It also has specialization in animation and brand communication on social media.

4 Uncomplicated Design Tricks

Web designing is certainly not simple and requires a lot of technique and skill. While there are a number of designing elements that demand time and patience to master, some uncomplicated tricks could be used to include elements that could greatly enhance the appeal of the web platform. Consider the simple design tricks underlined below as additions that, if used effectively, can enhance the overall look of the website. So, here they are from a  multimedia designing company Singapore ;

Text Clubbing

While you may find it difficult to locate the term I have used, the practice is very much famous and you would surely recognize it. Text clubbing means bringing together words with different fonts and making the line widths equal. The words can come together to convey a single idea or different ones. The practice is quite celebrated amongst designers that dare to experiment for catching viewer’s attention. Font size of different words is often altered to attract readers’ attention towards a particular idea. A freelance web designer in Singapore would certainly be familiar with the practice as new designing talent is coming up from the city-state only.

Sticker Effect

No one needs to be design-master to pull off sticker effect. With thick white strokes around an element, one can give a sticker feel to it and also make it distinct. One can also employ the shadow feature to enhance the overall feel. In case of image or graphic elements, the effect can be easily made by using Photoshop. However, text might ask for a little manual work in the negative areas.

Dashed lines

Dashed lines are widely being used in different ways to increase the visual appeal of the website. In additional to segregating text elements, it brings a classical feel to the design. It can be used for underlining, vertical segregation and even creating rectangular frames. Such lines can be easily created by using properties of Illustrator or even through CSS. The result is simple yet engaging.

Use of Images in Text

Sometimes, clients wish to reflect the creativity of the organization through a web platform. In such cases, just simple text can seem boring and would certainly invite revisions. Hence, it is better to include something that makes the text appealing. Merging images with text if it is brief is a great idea and very simple to execute. Photoshop offers simple steps to accomplish the same and once it is done, there is every chance visitors being impressed. It can also be used for headlines.

Headline Banners

Headline banners are cool and a rage at present among web designers. Besides highlighting critical points, headlines look very appealing on banners. Speaking of designing part, designing banners is a simple process which could be mastered without breaking a sweat, including the 3d effects. Work of any freelance graphic designer Singapore can be gone through to come across captivating banner usages.

Not only are the above underlined tips easy to implement, they can also enhance the overall appearance of the website. So, these were the points that can help you in designing like any pro freelance graphic designer Singapore.

Ethan Design is a company composed of creative designers and offers services in animation, social media, cover and logo design. Clients often come across Ethan Design by making searches related to ‘business logo design Singapore’.