What Happens in Logo Designing?

A logo seems simple and people usually assume making them is an easy task. That is why businesses often haggle with designers on service charges when it comes to logo designing. But the fact is that logo designing is not as simple as it is assumed and involves processes that are demanding. Let’s underline the processes that Indian, American and even seasoned Singapore web design & development companies follow;

Stage 1- Design brief and questionnaire

A logo is an identity of a company, firm or organization. It is an icon through which products on offer will be identified. Hence, it is important for the logo to be recognizable, inspiring trust, admiration and loyalty. During this stage, designer comes to know about the client and the firm he is representing. This stage is critical because if the designer wouldn’t know what logo has to reflect, the message wouldn’t come across correctly. Questionnaires and sometimes even interviews are used to get to know client in a better way.

Stage 2- Research

A logo reflects what the company is all about and what it deals in along with asserting the image company wants to establish. This is not possible till designer comes to know about the company through his share of research. Of course company representative has told what they deal in but to delve further and bring out other critical elements, history and competitors are also required to be studied. Companies offering services of business logo design Singapore have a reputation for thorough research.

Stage 3- Reference and Conceptualization

By this stage, designer is aware of what the company is all about, its history, standing in the market and also its competitors. Now, it is time to know what type of logo design works are already there that are celebrated and similar to the brief given. Purpose of this step is only to get a rough idea of what is acceptable nowadays. Designer’s work however shouldn’t be highly inspired from the reference part. Once done with that, pick up the pencil and get down to work; once you get the design right on a sheet of paper, it would come effortlessly on computer.

Stage 4- Reflection and Revisions

Getting right with the very first draft is very difficult. Hence, it is important for the designers to take some time off from work and coming back to it later with fresh viewpoints. It might happen that designer will come across an altogether new idea and start experimenting with it. In the same way, revisions are important. Be it a company professional or freelance graphic designer Singapore, revisions deserve a place in design processes.

Stage 5- Presentation

This marks the last stage of logo design process. In this stage, designer submits his work to the client for approval. While shortlisted logo designs are final, presenting them in a manner that client understands meaning of every element also holds importance.

Support is also equally important part to enhance client’s satisfaction. From big designing firm in USA to freelance graphic designer Singapore, logo design process remains more or less the same.

Ethan Design is a multimedia designing company Singapore that helps global businesses with brand positioning through its design services. It also provides animation and business Facebook cover designing services.