What Happens in Logo Designing?

A logo seems simple and people usually assume making them is an easy task. That is why businesses often haggle with designers on service charges when it comes to logo designing. But the fact is that logo designing is not as simple as it is assumed and involves processes that are demanding. Let’s underline the processes that Indian, American and even seasoned Singapore web design & development companies follow;

Stage 1- Design brief and questionnaire

A logo is an identity of a company, firm or organization. It is an icon through which products on offer will be identified. Hence, it is important for the logo to be recognizable, inspiring trust, admiration and loyalty. During this stage, designer comes to know about the client and the firm he is representing. This stage is critical because if the designer wouldn’t know what logo has to reflect, the message wouldn’t come across correctly. Questionnaires and sometimes even interviews are used to get to know client in a better way.

Stage 2- Research

A logo reflects what the company is all about and what it deals in along with asserting the image company wants to establish. This is not possible till designer comes to know about the company through his share of research. Of course company representative has told what they deal in but to delve further and bring out other critical elements, history and competitors are also required to be studied. Companies offering services of business logo design Singapore have a reputation for thorough research.

Stage 3- Reference and Conceptualization

By this stage, designer is aware of what the company is all about, its history, standing in the market and also its competitors. Now, it is time to know what type of logo design works are already there that are celebrated and similar to the brief given. Purpose of this step is only to get a rough idea of what is acceptable nowadays. Designer’s work however shouldn’t be highly inspired from the reference part. Once done with that, pick up the pencil and get down to work; once you get the design right on a sheet of paper, it would come effortlessly on computer.

Stage 4- Reflection and Revisions

Getting right with the very first draft is very difficult. Hence, it is important for the designers to take some time off from work and coming back to it later with fresh viewpoints. It might happen that designer will come across an altogether new idea and start experimenting with it. In the same way, revisions are important. Be it a company professional or freelance graphic designer Singapore, revisions deserve a place in design processes.

Stage 5- Presentation

This marks the last stage of logo design process. In this stage, designer submits his work to the client for approval. While shortlisted logo designs are final, presenting them in a manner that client understands meaning of every element also holds importance.

Support is also equally important part to enhance client’s satisfaction. From big designing firm in USA to freelance graphic designer Singapore, logo design process remains more or less the same.

Ethan Design is a multimedia designing company Singapore that helps global businesses with brand positioning through its design services. It also provides animation and business Facebook cover designing services.

Considerations for Facebook Cover Photo

With around 900 million users, Facebook is nothing less than a country in itself. People share and communicate through the popular social networking site. While individuals use it for personal communication, business are active to make their social presence felt. To do the same, cover photo is one of the most dominating tools. However, most businesses are often in dither about how to make use of cover photo to communicate with their followers, considering the terms and conditions (yes, there are many!). Well, to simplify your work, here are some of the points that could be kept in mind while experimenting with cover photo.

Mind the guidelines

When Timeline became a reality, Facebook also made changes in its Pages Terms to underline some guidelines regarding cover photos. While normal users don’t think twice before agreeing to terms and conditions, such commitments have importance for businesses that wish to accomplish some specific goals from their profiles. Hence, Facebook states that cover photos couldn’t be used to display discounts, contact information, insisting users for shares and many other practices. Because of the complexities of terms, services of Facebook timeline design Singapore are in great demand.

Technical considerations

Space for cover photo in Facebook is also something that a business needs to give a thought. Without thinking about technicalities like size and shape provided for the cover photo, utilizing the full potential of the tool is impossible. If an image is smaller than the minimum image dimension, then Facebook automatically stretches it to fit in the space. This could rain havoc on the quality of the picture as it might look blurred or grainy. Singapore animation companies also specializing Facebook cover designing are widely sought-after to make sure the perfect image is put in front of followers. 

Text Matters

From the guidelines regarding cover photo, it is not difficult to decipher that Facebook doesn’t have a liking for content in the photo, be it of promotional or informative nature. However, there are some areas in which Facebook gives some consideration to text, and if the person acts smart, one can achieve the purpose without disturbing terms & conditions. Company tagline, inspirational quote, photo credits, copyrights info and a handful of other liberties are provided. Specialists from design firms have time and again come up with creative solutions in this field. Hiring best web design company Singapore could bring the same benefits.

Image

Enough said about cover size, conditions and text. Now, let’s focus on the element that is at the very centre of it all; yes, I mean the image itself. Image has to be high on quality taken in good lighting. It can be a single picture or collection of different pictures. Here too, one needs to think out-of-the-box to come out with the perfect photograph. Company or product logo can also play a crucial role in profile icon. Now, if one has a number of products and has difficulty in choosing the best, business logo design Singapore can certainly come handy.

So, by keeping the above points in mind, there is no chance of getting wrong with the cover photo.

Ethan Design is a group of designers known for their work in the field of business logo and Facebook cover designing. While looking for freelance graphic designer Singapore, clients often settle for Ethan Design as it offers the same flexibilities and creative work.